Pix will serve a selection of pinxtos (tapas served on a slice of bread and held together by a skewer) inspired by those found in Barcelona, as well as a range of Spanish wines, beers and cocktails.
This will be the third site for the brand, which is owned and managed by John Thornhill. The chain first opened in Notting Hill at the former Tea Palace site in September 2009, and more recently on Covent Garden’s Neal Street.
Soho casual dining
The new venue, located on Bateman Street in Soho, is close to other popular Soho venues such as Quo Vadis, Dean Street Townhouse, Arbutus, and Ronnie Scots.
It is spread over 1,470 sq ft on a ground floor and basement. Formerly occupied by the Korean restaurant Jin, the site was secured by Davis Coffer Lyons on behalf of Millbeck Properties.
Rob Meadows from Davis Coffer Lyons, said: "The casual dining market in the West End is moving fast, especially for premises where more than 50 covers can be created.
“Operators such as Pix offer a versatile concept and product which can cater to an all-day market. They have proven themselves in busy locations and are fairing extremely well in the current market.
“We are seeing an increasing number of landlords seeking these kinds of operators meaning covenant is not always the chief concern in this market.”
Pix will be paying a rental price of £85,000 per year.