New service provides UK hotel data and analysis

A new hotel data service has been designed to provide intelligence and benchmarking analysis to a range of businesses with interest in the UK hotel sector.

AM:PM Hotels, launched today, provides clients with an analysis of the country’s hotel landscape via two database products.

The AM:PM Hotel Database provides details of the leading UK hotel brands, groups, operators and locations. The AM:PM Hotel Market Snapshot incorporates supply and demand dynamics in addition to industry benchmarking for 25 key hotel markets.

“The hotel sector is an important contributor to the UK economy and the value of related property investment and bank borrowing is very substantial. In the last 20 years, the structure of the UK hotel sector has changed considerably,” said Alan Gordon, director of AM:PM Hotels and previously in the Corporate Banking division of RBS.

“Leading groups such as Forte and Queens Moat Houses have all but disappeared and been replaced by Premier Inn and Travelodge as market leading brands.

“In stark contrast to the early 1990s, Britannia Hotels are now the only remaining top ten UK hotel brand by room numbers who continue to own and operate their entire hotel portfolio. The remainder have expanded through a combination of franchise, lease and management agreements.”

AM:PM Hotels has a proprietary hotel supply database of more than 9,200 hotels and 535,000 rooms in the UK and Ireland, with details of a further 600 hotels and 90,000 rooms in potential new development.