Heston’s Mission Impossible series, which will air on Channel 4, will show Blumenthal’s attempts to “dramatically transform” the food production in these establishments, while also attempting to improve their profit margins.
From stodge to fun
The first episode will kick off on Tuesday 22 February at 9pm and will see Blumenthal tackling the food at the NHS’s largest children’s hospital, Alder Hey in Liverpool, where he is tasked with persuading hospital bosses and staff that their processed fast food offerings need to change.
His attempts to get children to eat his new food creations made with “healthy ingredients disguised as fun”, including worms on pizza, snot milkshake and vomit soup.
The next episode will see Blumenthal visit Cineworld, where he will trade in popcorn for the “multisensory experience of food inspired by the movies”.
Blumenthal will next face the challenge of airline food, where he will attempt to develop meals that taste as good at 37,000ft as ones on the ground, basing his creations on the belief that taste buds change in a plane environment.
The final challenge will be to reinvent the “stodgy” menu on a Navy submarine for sailors lacking in energy and nutrients.