Carl’s Jr premium burger chain prepares mass UK openings

The group, which already operates over 3,100 restaurants in 18 countries, says its arrival in the UK will generate thousands of jobs in the hospitality sector and pump millions of pounds into the country’s economy.

Carl’s Jr, which specialises in “big, juicy charbroiled burgers”, is now looking for UK companies able to invest £16m for 25 or more units.

Ned Lyerly, executive vice president of franchise development, said: “We’re on our way and are confident of finding companies capable of investing £16m plus for a 25-unit licence. This is a sound investment and is likely to appeal to organisations that already have experience in food service and have access to a big pot of working capital.”

A spokesperson told BigHospitality that the chain hopes to have the first UK sites in operation towards the end of the year, but this would be dependent on the awarding of the first franchises.

Quirky ads and quality meat​

Founded in 1941, the upmarket burger chain has become known internationally for its 100 per cent black angus beef burgers and its cheeky TV ads, which have featured Paris Hilton draped over a car, slot cars and an unlikely chaotic kitchen.

The brand has gathered a loyal customer base in its home country and abroad by sticking to its ‘quality’ offering, even in a tough economic environment.

“As the recession hit the US, Carl’s Jr responded by going against the lower price trend of most other burger companies and simply upped the quality,” said the firm.

“It worked, and customers flocked to the eateries, spurred on by the irreverent TV ads.”

Last year, the company’s turnover topped $3bn. Once fully operational in the UK, it estimates that it will employ “thousands” of staff and boost the UK economy by “millions of pounds”.

More information can be found from the UK agents, The International Franchising Centre​.