Healthy sharing menu
Focusing on the nation’s preoccupation with post-Christmas weight loss, The Real Greek, the R200 Healthy Eating Chain of the Year, has launched a new healthy sharing menu. Featuring seven low-fat dishes, such as Greek Flatbread, Halloumi Skewers, Cos Salad and Tabouleh Salad, the menu costs just £15 for two, including a drink. The Real Greek will run the offer until 10 February.
Prolonged VAT break
Celebrity chef Aldo Zilli is giving customers at his Soho restaurants Zilli Fish, Zilli Cafe and Zilli Green a break from VAT completely by reducing his prices by 20 per cent until 14 January. To encourage consumer spend at his restaurants, Zilli will then reintroduce a lower VAT rate of 17.5 per cent for the foreseeable future.
Protecting diners
Viewing the Government’s VAT hike as unfair to consumers, Malaysian restaurant Awana in Chelsea has lowered the price of its best-selling dishes and cocktails by 10 per cent. Owner Eddie Lin believes raising prices should be a final option for restaurateurs and is adamant not to let Awana diners feel the pinch.
(Almost) half-price menu
Healthy eating chain Leon is giving both waistlines and wallets a break from the strain of Christmas by offering 40 per cent off food for the whole of January. The offer is only applicable to Leon club members, so such an offer should increase the chain’s contacts book as well as January revenue.