The Soho House Group has started work on converting Soho’s former Gargoyle Club into a 41-bedroom hotel and restaurant after the project was given planning consent earlier this month.
The hotel and restaurant group’s latest project - to be named Dean Street Townhouse & Dining Room - is scheduled to open its doors on November 21 following work to convert the two adjoining Georgian properties close to its flagship property Soho House.
Bedrooms, which will be available in medium, small and tiny sizes from £95 per night, will be decorated in a traditional Georgian style and include rainforest showers and antique bath tubs.
Designer Martin Brudniski, responsible for the interiors of J Sheekey’s Oyster Bar and Corrigan’s Mayfair, has been appointed to create the interior of the 120-cover Dining Room restaurant and will continue the Georgian theme of the hotel with dado panelling, wallpaper and glass cut chandeliers. A British menu will be served.
Soho House chief executive Nick Jones said the idea behind the latest project was to create a relaxed and friendly hotel and restaurant that would appeal to both business and leisure guests.
"We wanted to create a space and a property that fitted straight into the heart of Soho, almost without being noticed," he said.
"We hope that it will become a home from home for those finding themselves off in Soho for business or pleasure, but also a dining room that is relaxed, friendly and open to all."
Planning Associate, Kieron Hodgson, of Gerald Eve who advised Soho Estates and Soho House on planning said while the end project would be a ‘boutique establishment with a special feel of exclusivity’ it would be sympathetically restored to respect the age of the building.
"We worked hard to deliver a solid and viable commercial solution, which could secure the long term future of these important buildings," he said.