Premier Inn continues Middle East expansion
Budget hotel chain Premier Inn is continuing with its expansion plans in the Middle East with the news it is to develop the brand in Oman.
Whitbread’s joint venture with The Emirates Group, Premier Inn Hotels LLC plans to open three sites in Oman – in Muscat, Sohar and Salalah – by 2010.
The latest move follows a year of trading in Dubai and is part of the company’s plans to have 6,000 rooms across the Gulf by 2012.
Colin Elliot, Whitbread’s chief operating officer, international said: “We are very excited by this opportunity to introduce and develop our unique offering of excellent accommodation and first class service at very low cost.
“In Dubai, Premier Inn Hotels LLC has set the benchmark in the value hotel sector by offering room rates from as low as £83 per room per night. Continuing this pricing strategy and forging strategic partnerships around the region lends further weight to Premier Inn’s commitment to be the dominant brand in the region’s budget hotel sector.”
The first Premier Inn Hotel to open in the region is a 308-bedroom hotel at Dubai Investments Park. Further Premier Inn developments are under construction at Dubai Silicon Oasis, Dubai International Airport and at the Capital Centre, Abu Dhabi.
picture: His Excellency Abdul Alim Bin Mustahail Bin Naseeb Rakhyoot with Colin Elliot, Whitbread`s chief operating officer, international sign the joint venture for Oman
