Draught beer and cider could soon be sold in two-thirds of a pint measures, after the National Weights and Measures Laboratory launched a consultation today.
The proposals are aimed at giving consumers more choice over the amount they drink, allowing greater flexibility to the service of draught beers, particularly those with a high alcohol content. Currently, measures of beer and cider can legally be served in pints, one third of a pint, and half a pint.
The Association of Licensed Multiple Retailers (ALMR) today welcomed the consultation, which is seeking advice on proposals to serve drinks in the currently illegal measures, claiming that beer enthusiasts will be given the opportunity to taste a wider range of drinks before committing to a full pint.
Nick Bish, Chief Executive of the ALMR, said: “The wonderful range of British ales deserves to escape the dead hand of Weights and Measures restrictions. There is surely a market for two-thirds of a pint and while we do not expect everyone to start serving (them) if these proposals are adopted, we do strongly believe that pubs and bars should be released to offer great beer in a less restricted way.”
The consultation is seeking views from consumer bodies, retailers, licensed premises and other interested parties before January 1, when they will endeavour to make a decision on the proposal.
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