Searcys has renamed its gherkin bar and restaurant 40/30 to coincide with the company`s re-brand.
The operator last week announced it was adding 1847 to its own name and has also decided on a new one for the members-only venue it runs on the 40th floor of the iconic London building, until now known as 30 St Mary Axe.
The decision to re-brand the company comes with the arrival of St Pancras Grand, Searcys` restaurant at the London station, and the refurbishment of its restaurant at the Barbican.
Chief Executive Duncan Ackery said: "Searcys aims to offer consumers iconic experiences by the quality of food we create, the style in which we present dishes, the beverages and our professional service - in short, we aim to deliver every time and understand that our brand needs to reflect these values. Certainly, we needed to create a brand representation that went beyond the outstanding qualities that Searcys has always offered, a brand that has the gravitas to reach all our consumers`"
Searcys has also launched a new-look website www.searcys.co.uk as part of its re-brand.
Searcys reopens Barbican restaurant
Searcys to remain at National Portrait Gallery