Frozen foods specialists Birds Eye are set to launch their new Foodservice range in September for pubs, restaurants and travel and leisure outlets.
Venturing into new territory where the use of frozen food is widely scorned, Birds Eye will attempt to expel the myth that fresh food is healthier and tastier.
Justin Burbage, Birds Eye Foodservice Director, said: “By freezing our produce when it’s at the peak of perfection, we lock in its freshness and natural nutrition. For example, our peas are quick frozen within two and a half hours of picking, which maintains their vitamin levels. In effect, it means there’s no need for any artificial enhancements.”
Birds Eye Foodservice also claim the frozen aspect will enable speed and consistent quality within a fast-paced kitchen environment. They will be concentrating their product range into four main categories: fish, poultry, vegetables and red meat, with a strong accent on healthy fun dining for children.
“Best-sellers such as our Omega 3 Fish Fingers deliver a clear point of difference on menus everywhere, and all of our children’s products carry the ‘Captain’s Nutrition Mission’ statement as a guarantee of their goodness,” explained Burbage.
“The endorsement ensures that all those products are free from artificial colours, flavours or preservatives. All of our range is 20 per cent or less of a five to ten year-olds’ GDA for fat, saturated fat and salt per recommended serving. Furthermore, they all meet FSA Guidelines in relation to salt content.”
Classic Birds Eye products initially launched into the Foodservice range include Crispy Chicken Dippers, Peas, Petit Pois, Steam Bag Vegetables, Original Beef Burgers and Fish Fingers in Crispy Batter.