Leblon Launches Super Premium White Cachaca in the UK

It’s a brave challenge, but Leblon Cachaca kicks its hat firmly into the ring: You haven’t appreciated a caipirinha until you have tasted a Leblon caipirinha and you haven’t experienced Leblon Cachaca until you’ve seen what else it can do.

Leblon is an ultra-premium white Cachaca inspired by its namesake and place of origin, Leblon Beach in Rio de Janeiro, Brazil. While relaxing at a beach bar in Leblon, Roberto Nogueira dreamt of producing a world class Brazilian Cachaca that would enoble the national drink and elevate it to superpremium status. Insisting on the very best, Roberto called upon a team of International specialists to lend their expertise to this unique Cachaca rebirth.

With notes of citrus, pear, and honeysuckle, Leblon shook off the low cost, low production peasant reputation of other cachacas by producing a unique flavour and smoothness through its careful harvesting and distillation process.

Just three hours after harvest, only the middle and best part of the sugar cane is pressed before the fresh sweet juice is fermented through a strictly controlled process and then carefully distilled through an alambic distillation process to fully harness the flavour. The Cachaca is then lightly aged in French vintage cognac barrels for one month to form a perfectly blended, fresh and smooth superpremium white spirit.

The collaboration with the renowned Merlet dynasty and the Brazilian Biochemist Rogelio Brandao (dubbed the ‘The Cachaca Professor’) ensures the brand’s success and global appeal is a testament to its heritage.

Leblon is already endorsed by some of the biggest names on the international drinks scene: Junior Merino, bartender at the Modern at MOMA in New York, says: “Traditional Brazilian cachacas tend to have a real bite.

"Leblon is like the champagne of Cachaca. It has a lively fruity nose and a natural smooth taste which makes a first class cocktail”.

So, why not try Leblon Cachaca as a refreshing and creative substitute for a variety of other cocktails made from Vodka, Tequila, and Rum?

Leblon’s UK Market Manager, Luc Merlet, says: “Today, the drinks industry is more discerning than ever and so are its consumers.

"Every ingredient that makes up a cocktail must be of superior quality. This applies to a relative newcomer such as cachaca as well as to more familiar spirits such as vodka or gin.

"We want to bring the intrinsic qualities of this spirit to life: how the inimitable flavour from our fresh sugar cane, and the smoothness derived from our ageing process can lift a range of drinks from ordinary to exceptional.”

The resulting ultra-premium Leblon was this year honoured in The San Francisco World Spirits Competition as “double Gold and Top Cachaca” at America’s most important world spirits competition.

While still championing the now iconic caipirinha (the Brazilian Nation’s favourite lime, sugar and cachaca muddled drink) Leblon is enthusiastically encouraging the Brazilian trend of wild experimentation with alternative caipirinha ingredients e.g. Strawberry & Basil, Pineapple & Pepper, Tamarind, Rosemary.

This is Roberto Noguiera’s Rio beachside daydream becoming reality. Unlike other cachacas, Leblon has the sippability of a standalone superpremium as well as the refinement to support a plethora of flavours within one glass.

Recognition from key influencers firmly proves that this 100 per cent authentic Brazillian super premium Cachaca has created its very own genre.