The truth behind no-shows

Overview


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No-shows remain an ongoing challenge for the hospitality industry, costing UK hospitality a collective £17.6bn a year in lost sales. 

In this report, we reveal the extent of the no-shows problem, including current consumer booking behaviors and the factors influencing no-show rates, as well as how likely consumers are to show up for their booking in hospitality compared to other sectors. 

What’s in the report? 

  • 2024 consumer booking habits 
  • How no-shows in hospitality compare to other sectors 
  • Factors that cause guests to not show up for their bookings 
  • Five ways to combat no-shows in your venue 
This content is provided by Zonal, and any views and opinions expressed do not necessarily reflect those of restaurantonline.co.uk

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