The study, commissioned by Reputation, has found that consumers rely on digital tools and reputation before, during and after visiting bars, restaurants and pubs.
The study dives into what consumers want in a brand’s online presence, revealing the ten most important pieces of information for consumers in the digital journey. A venue’s website, Google and Facebook are the most popular channels for discovery, booking and confirming COVID-19 safety measures. Social media platforms, along with ratings and review sites are more commonly used after the visit.
