The latest GO Technology report from Zonal and CGA reveals that no-shows are now costing the industry a whopping £17.6bn a year and rising, exacerbating the devastating financial impact of the pandemic.
Since hospitality venues reopened in April 2021, the report identifies 14% of consumers have failed to turn up for a reservation without telling the venue, with one in eight (12%) people saying they are more likely to no-show than they were before the pandemic.
