Personalisation is much more than knowing your customers’ first names or birthdays, it also provides an opportunity to stand out from the crowd, establish trust, understand your guests better, and drive loyalty.
But what elements of the customer journey do they expect to be personalised? And how open are they to sharing their personal information?
In Zonal’s latest exclusive consumer research report in partnership with CGA and Airship, they discuss what customers expect in terms of personalisation, how the approach to personalisation differs according to age, gender and geography, and how to overcome barriers to personalisation.
